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A startling fact is that nearly 80% percent of small business do not own any website. A website is the first and foremost your flag bearer and brand endorsement tool on the website. Even when you are asleep, your website is your business representative.
Online business benefits are so many like some of them include increasing brand value, gain a competitive edge against the competitors and help you connect with your customers sitting remotely and anyone who has visited your website is a prospective lead like any prospective customer who walks in your shop.
Managing business using web management tools of your website is so seamless and easy as tools are all available and you just need to engage them.
Before we begin to list online business benefits, let us start by establishing what enable online business and how can you benefit from the same.
Due to growing traffic on the internet, many many users on digital platforms almost all day long.
These are the very people who are online are prospective buyers for your product or services.
Most people provide information about their background, likes, dislikes, age and much more of other information on the social media, these are the very parameters that one can use to identify their target market, and ads to a very specific target market at a very affordable price.
So then how will taking your Business Online help you?
Your Own Internet Identity
Your own domain name (www.yourcompany.com) establishes a strong online brand identity.
Set-up Email Addresses
You can set-up personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can consequently send email updates, notices, sales and holiday store hours to your customers. Furthermore, this creates a good impression in customer’s mindset as well.
Build Your Brand Reputation
Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.
Add Sales Channels to Your Business
Whatever your Business is, you need to receive payments, your Website provides you with a means to receive these payments with minimal charges.
Educate Your Customers
Your website can offer advice about your products and services.
Provide Offers and Deals to Your Customers
Your Website provides you a Channel to provide offers and deals to your prospects and customers.
Expand Your Market
The Internet allows businesses to break through the geographical barriers and become accessible from any of the worlds by a potential customer that has an Internet connection. Selling products online is almost cheaper and easier for you and your customers.
Extend Your Local Reach
Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 – 365 days/year with all the information. Therefore, the visitors can make an informed decision.
Improve Your Advertising Effectiveness
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking. Due to this, the effectiveness of ads improves and you can reap the online business benefits even more.
Your Business is Available Anywhere, Anytime, on Any Device
Your business available 24*7-365 for your customers & for yourself.
Process Digitization
Save time, money with digitized records of, customers, orders, sales, payments, invoices & history
Manage your Business Efficiently
You, your customer and your staff can monitor & manage your business pages, content, products, prices, logistics and fulfillment online.
Improve Customer Service
Provide customers with a login area to view, products, services, invoices, downloads, instructions, etc.
Two-Way Communication
Customers can quickly and easily contact you, give feedback on your products or ask about product availability.
Customer accessibility
Prospects and Customers have easier access to your products, catalog, service manual, pricing and plans, promotions, etc.
