Your Own Internet Identity

Your own domain name (www.yourcompany.com) establishes a strong online brand identity.

Set-up Email Addresses

You can set-up personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can consequently send email updates, notices, sales and holiday store hours to your customers. Furthermore, this creates a good impression in customer’s mindset as well.

Build Your Reputation

Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.

Brand is the idea you want in your customer mindset before you can make sales happen, it is how well you convey the value of your products using images, feelings and content. Your e-commerce website is an incredible asset and tool to spread awareness about your Organization, Products, Message and Value proposition for creating the concept of – YOUR BRAND across your Target Market! Let us see how your e-commerce website can help to improve your brand value:

 

• Your website and content – Speaks directly to your customers
• Convey the type of organization you are – strong and serious Or young and fun
• Display your Products on your Website.
• Send product updates to your customers and prospects.
• Market your website, company and products on social media
• Inform your prospects and clients about the benefits of using your products
• Establish trust and confidence with your customer first, which your website can convey, and then close the sale!

Promote Your Brick and Mortar Footprint

While customers and potential customers are out and about they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site. Furthermore, this channel can be another mode of marketing as well.

Educate Your Customers about your products or services

Your website can offer free advice about your products and services. As a result, information can be delivered at any hour in a well thought out and consistent way.

Display your products & services online

Display your products & services in detail with descriptions, images, videos. Offer special product or service bundles, setup discounts, coupons & online sales. Manage your orders online& receive payments to your bank account.

Cash flow & Sales is the bloodline of any business. For any business, payments are only source of cash flow & sales. Payments were traditionally made offline through regular banking channels. You can significantly increase cash flow & sales by adding Online Payments to your Business. So how does cash flow increase sales using your website –

• A website has Short, Secure and Simplified payment process (SSS)
• Ability to accept payments from local and international customers
• Dispatch the goods after you receive the payment
• Receive payments to your Bank Account
• Provide as many payment options, payment channels as possible
• Online sales is more trust driven so establish that relationship using a Brand
• The formula for successful online sales – Encourage, Engage and Convert!

Expand Your Market

The Internet allows businesses to break through the geographical barriers and become accessible from any of the worlds by a potential customer that has an Internet connection. Selling products online is almost cheaper and easier for you and your customers.

Extend Your Local Reach

Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 – 365 days/year with all the information. Therefore, the visitors can make an informed decision.

Improve Your Advertising Effectiveness

Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking. Due to this, the effectiveness of ads improves and you can reap the online business benefits even more.

Digital marketing tools are extremely cost-effective and have millions of people enrolled on networks such as facebook, twitter, whatsapp, and several more.

Having a presence on relevant digital marketing platforms helps you market your products to this massive crowds of people and incredibly low costs as compared to traditional marketing,  this helps you generate Leads!

• Free downloadable resources are a great tool to obtain qualified leads who might be actually interested in the product or service
• Use squeeze pages, popups and other website lead generation techniques to capture leads
• Once you generate a lead use email marketing to directly address existing and potential customers who downloaded your free resources
• According to Demand Metric, 91% marketers use content marketing.
• Presence in social media develops a sense of Trust amongst online buyers. According to Reachforce, 44% of B2B marketers have generated leads via LinkedIn, whereas 39% have generated through Facebook and 30% through Twitter.
• Digital marketing helps generate quality leads at low costs as you can laser target your audience.

Low Cost Market Research

You can feature visitor polls and online surveys to take the pulse of your customers.

Available Anywhere, Anytime, Any Device

Your business available 24*7-365 for your customers & for yourself.

Process Digitization, Manage business online

Save time, money with digitized records, orders, sales & history.

Improving Business efficiency reduces costs, improves customer experience and increases profits. Business efficiency is improved by improving way of doing things and optimized usage of resources. Business efficiency improves when we keep things simple to speed up the processes, and to be able to manage time and increase focus on customer satisfaction. Online web tools now provide you with the ability to:

• Assign tasks and monitor progress
• Assess Employee productivity
• Promote employee collaboration in decision making
• Complaint management for your customers
• Manage smooth and efficient flow of order fulfillment status

Improve Customer Service

Information requests can be processed immediately via online forms and auto-responders automatically day or night.Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.

Two-Way Communication

Customers can quickly and easily contact you, give feedback on your products or ask about product availability.

Customer is King! and will be! Customer experienceis the key reason due to which a customer returns to website and can be converted as a loyal customer or a repeat customer.

• Listen to your customers – their needs and feedback
• Treat customers like they are your boss. A positive and negative feedback has to be replied by the organization account
• Focus on measuring customer satisfaction. Ask them to rate their experience on your website. Any difficulties they encountered? How would they like it?
• Build customer loyalty to increase customer satisfaction
• Set customer expectation early during the buy process