What is online lead generation?
Lead Generation is a process used to attract the right target audience to your products and services increasing the probability of higher conversion resulting in better ROI. Capture information such as age, key strength and weaknesses, skills, income and so on. Lead generation is important for any marketing and sales department.
Lead generation is carried out by getting prospects interested and converting them into customers. The viewers find your business through online marketing media that is your website, blog, social media page etc. Viewers click call-to-action that is an image, button, or message that promotes website viewers to raise some sort of action. Call-to-action sends viewer to a landing page that is a web page which notes lead information in return for an offer. An offer should be valued to an extent that viewers understand your business to grow by providing their contact details. This way viewer becomes your lead. Aim for the right audience. Know your customers. Generate interest in people for leads.
Targeting the right audience for your product or services is essential for sales conversions. Lead generation is more about quality than quantity because quality leads always give better conversion and increase business. Lead Generation Service will generate more leads with the right campaign for your business and increase the conversion rate.
There are agencies who master the art and science of Lead Generation. Lead generation services design effective & powerful digital campaigns across the platforms to generate qualified leads & actual sales for your businesses.
How much does lead generation cost?
The costs for the lead generation services are completely flexible to your own business needs and budget. A campaign can be created in accordance with your costs, schedule and required number of leads.
Lead generation through social media can be extremely cost-effective for getting HIGH QUALITY QUALIFIED LEADS THAT CONVERT TO SALES. Price depends on the efforts required to generating the lead & the click trough rate (CTR) of your advertisement. The easier the lead is to get the lower the price. You can decide no. of leads to generate in a single campaign or over a period of a month. You can also target your lead generation campaign by targeting a specific geographical area – local or across the country or the globe.
Methods of Lead Generation Online
There are several methods you can use for Lead Generation Online; we recommend that you go through these methods and choose the one that best fits your skillset and needs.
Email & Mobile Newsletter
- Choose the right people using email or sms.
- Attract or create interest to make genuine customers.
- Highlight the subject line. Create a list of interested people.
- Keep a track or record of leads.
- Start introducing and offers you want to provide. Ideally the offer should be same to every person.
- Consistently exchange offers with contact information.
Content marketing
- Stress on effective content by using right keywords.
- Create interest in products and services.
- Discuss on brand to increase visitors to website.
- Become an authorized publisher to blogs and posts so that you will get more likes and new visitors.
- Attract people by genuine examples, exchanging contact details and demonstrating workshop.
- Provide solutions on every query of people. Make short video clips and publish it to have interested customers.
Content marketing
- Stress on effective content by using right keywords.
- Create interest in products and services.
- Discuss on brand to increase visitors to website.
- Become an authorized publisher to blogs and posts so that you will get more likes and new visitors.
- Attract people by genuine examples, exchanging contact details and demonstrating workshop.
- Provide solutions on every query of people. Make short video clips and publish it to have interested customers.
Social media Marketing
- An effective online social media strategy can help you grow your business, maintain your social media presence and engage with your target audience.
- Our social media experts can help you achieve your business objectives, identify your target audience and integrate your social media with all other aspects of your online presence for e.g. Facebook, Twitter, Pinterest, LinkedIn etc.
- With the help of your page on Facebook enquiries can be generated. You can invite members to sign up to lead forms, show call to action buttons in profile or posts. You can create groups of related subjects.
- Facebook can help you in displaying your advertisements on their social network to reach your target market with laser sharp targeting.
- On Twitter you meet people to promote your leads, follow-up by signing hashtag before any subject of discussion, get involved in chatting on various topics and get connected to people, engage completely in tweets and generate a buzz.
- Join LinkedIn anticipating likes, hopes. Join groups, send messages, share related videos and content.
- Create a live introductory video, mock session & release teasers of products using
- Display images and sponsor contest by engaging in product value.
- Create a comfortable or suitable position to related boards and display CTA advertisements on Pinterest.
Paid Advertising
- Using Facebook Ads, Google Ads etc. you can discover target audience by their age, gender, skills, and areas of interests.
- B2B market can be target using LinkedIn Ads. Lead magnets, Lead generation and increasing traffic to your website can be effectively by using these paid ads. Similarly other platforms like Instagram, Twitter and Pinterest can be used for generating leads online.
Paid Advertising
- Using Facebook Ads, Google Ads etc. you can discover target audience by their age, gender, skills, and areas of interests.
- B2B market can be target using LinkedIn Ads. Lead magnets, Lead generation and increasing traffic to your website can be effectively by using these paid ads. Similarly other platforms like Instagram, Twitter and Pinterest can be used for generating leads online.
Networking
- Occupying space in buy and sell related business services Ads on social networks.
- Drive product and services by others providing commission by creating a affiliates network.
- Provide affiliates with images and content related to your products and services
- Advise affiliates to pre-sell to prospects by preparing the minds of visitors for a buy decision when they visit your landing or sales page.
- Followers recommend others to influence business leads using social media.
Search Engine Optimization
- Focus on effective keywords that person is looking for.
- Use the Google Adwords tool for researching keywords
- Use these keywords in words or statements in pages & links on your website.
- Use an SEO plugin on your website and setup the keyword parameters page title, permalink or link slug, description, etc. Follow the instructions of the plugin to resolve SEO requirements.
- By doing this google understands that your page is targeted for this keyword
- So now when a user searches for this keyword, Google will pull up your site and other sites for this keyword, array them in order of page ranking and present them to the search user.
- Page ranking is most importantly dependent upon the number of external sites linking to your website. The ranking of the website linking to your website is a significant factor for ranking your website. Focusing on quality backlinks from high ranking sites is very important for building quality back links. This is beneficial for ranking to a higher level.
- Add webpages to a website frequently, google loves it.
- Add a sitemap and setup your website in Google Webmasters.
- Observe the keywords for higher traffic and non-effective keywords and utilize accordingly.
Search Engine Optimization
- Focus on effective keywords that person is looking for.
- Use the Google Adwords tool for researching keywords
- Use these keywords in words or statements in pages & links on your website.
- Use an SEO plugin on your website and setup the keyword parameters page title, permalink or link slug, description, etc. Follow the instructions of the plugin to resolve SEO requirements.
- By doing this google understands that your page is targeted for this keyword
- So now when a user searches for this keyword, Google will pull up your site and other sites for this keyword, array them in order of page ranking and present them to the search user.
- Page ranking is most importantly dependent upon the number of external sites linking to your website. The ranking of the website linking to your website is a significant factor for ranking your website. Focusing on quality backlinks from high ranking sites is very important for building quality back links. This is beneficial for ranking to a higher level.
- Add webpages to a website frequently, google loves it.
- Add a sitemap and setup your website in Google Webmasters.
- Observe the keywords for higher traffic and non-effective keywords and utilize accordingly.
Website Optimization
- To converts visitors into leads.
- Use google analytics to keep record of audiences who visit your website.
- Know any technical error on website using google webmaster tool and fix it.
- Your website should be mobile friendly so that any search should divert to your website.
- Utilize google keyword planner for better searching keywords.
- Construct more backlinks to your other web pages of websites.
- Use pop-ups such as slide-in, opt-ins, sidebar widgets, floating footer bar, and after post widgets.
Marketing Automation
- Automate the mode of communication in your business.
- If a lead sends you a query, automatically send out marketing collateral to them to let them know you are listening to them.
- Let your prospective and loyal customers know that you care.
- Keep them informed about your products/services, be a part of their lives from Birthdays to Anniversaries.
- Improve chances of conversion by e-mail marketing campaigns with autoresponders.
Marketing Automation
- Automate the mode of communication in your business.
- If a lead sends you a query, automatically send out marketing collateral to them to let them know you are listening to them.
- Let your prospective and loyal customers know that you care.
- Keep them informed about your products/services, be a part of their lives from Birthdays to Anniversaries.
- Improve chances of conversion by e-mail marketing campaigns with autoresponders.
Growth Hacking
- Evolving a new trend to be aware of your business is nothing but growth hacking. Create good deals or offers that will result into leads.
- Display valuable and effective module to your website to reach large audience by sharing and inviting new users which will result in expanding leads into huge area in lesser span of time.
Conclusion
We have explored key lead-generation tactics such as content marketing, email marketing and social media marketing. We have looked at how to improve lead generation with Paid advertisement, SEO, SEM and lead magnets. Now, it’s up to you to put these tactics to work and get more qualified leads for your business.
Building any real business and making it successful will take time. You must remember that driving quality leads and engagement to your business will be an ongoing process.
- Working on creating and producing quality content
- Nurturing your social network presence
- Designing a solid marketing campaign
All these tasks require a significant amount of time and focus. You may have to move out of your comfort zone to achieve results especially when it comes to building your lead generation campaign.