Let us assume that you have a great product or service to offer. It has been perfected in every sense and its ready to hit the market. What are the odds of it getting successful without marketing? In this blog post, we will explaining how to promote your business online. First of all, let us explore the WHY part the question. Why do you need to Promote your business?
Why do you need to Promote your business?Be it online or offline, promoting a business is a very important decision. Let us list out the WHY part of this article first.
- Advertisement effort is one thing totally in your control. Simply put you are controlling information.
- Ad effort allows you to target ideal customers for your product or services
- Promoting your product or service adds credibility to your brand
- Before sales happens, promotion establishes your brand in the mind and thoughts of prospect customers.
How to Promote your Business Online?First of all, let us begin with few basic questions to answer. These will help you understand the how to approach this promotion activity.
- Who are your target customers? Young people, working class, home makers, etc.
- Any demography in particular you want to target? Is the product or service more relevant to people live in metro cities? Or non-metro cities?
- What is your budget for promotion activity? Good budget, average or very less budget
- When do you expect your business to start payng you off?
Elements required for PromotionBased on a theme and marketing objective in mind, start assembling below elements together.
- Setup a web page online – First of all, your webpage acts as your sales rep even when you are away. All the world, be it prospective customers or partners, are searching online and we want our presence at online channel. Make sure Search Engine Optimization (SEO) with right set of keywords is completed.
- Add an online payment channel – The world is shifting very quickly towards online channel of payments. Furthermore, it is smart choice to facilitate customers with it.
- Setup a social connect media – Setting up a social media connect that appeals to your product/service as well as your ability to interact with your target audience in almost real time is very important.
- Start a blog – Since its your product, you need to start writing quality content about your product or service and how it can enhance value to the customers.
- Build a community – Build a community of people who are interested in your product or services.
Designing a campaign for promotion
- Post SEO completed blogs links to your Social media connect websites where community building has been done
- If you have the budget, make sure to engage Pay per click model of advertisement to increase traffic to your webpage. If not, then we need to wait for organic growth to happen.
- Measure and optimize the content, offers and prices of your product from feedback of social media metrics